We handed out thousands of product samples—putting Kibon, Ho-Ya, and Noodle King directly into the hands of buyers, home cooks, and consumers. This strategic approach is more than just free giveaways; it’s a powerful word-of-mouth engine. When our consumers taste and love our brand, they become our brand ambassadors, sharing positive experiences with their own networks, and ultimately generating that organic earner media. Starting conversations, building trust, and creating authentic connections with food lovers across Canada is our primary goal.